FedEx is really Creative.
Wed, Mar 28, 2007
Starting with the logo, concentrate towards the arrow between ‘E’ and ‘x’ in FedEx logo. The arrow shoots the direct meaning to always point further. The spacing beween ‘E’ and ‘x’ gives a hint it was discovered when the logo was in process of making.
Now thats creative piece of Arrow :p
Also FedEx group named FedEx Kinko’s has amazing street ads. No question about their creativity
Agency: BBDO, New York, USA
March 29th, 2007 at 9:26 pm
Hi There Santosh! I See you’re using th Lavrentis theme, great, Actually can you tell me if the MyBlogLog widget works with this theme, I have it in other blog and works fine, But one user told me that it wasn’t working, I would appreciate that. Thanks
March 30th, 2007 at 8:52 am
Fantastic implementation of thought!!
Very nice work.
March 30th, 2007 at 9:04 am
Nice post..!!
March 30th, 2007 at 12:18 pm
My wife has worked in FedEx and I proud of FedEx after reading your posting.
Globalwarming Awareness2007 Project
April 22nd, 2007 at 3:46 pm
Hi,
I had never noticed the Fed EX arrow in the logo, how bad is that, me being a designer!
The ads are great, it would be fantastic to work on an account where the client is prepared and has the budget to do something so different.