Apple iPOD Movies in your pocket Campaign
Mon, Jun 11, 2007
“Everything big or more is not good!!” That’s what I keep telling myself. Now iPod also shows the same thing through its new “Movies in your pocket” campaign by miniaturizing the movie experience. Apple has been impressive with its kind of ads like their products.
Make sure you click on the images for a larger view
A Diminished movie clip played as a trailer, following with an iPOD advert.
Bright Posters shrunk to an iPod’s size following with an iPod.
This is too much now, Pop corn cup also shrunk. I guess the pop corn was free 
My rating: 10/10 (for the simplicity, appealing and effective idea)
Advertising Agency: Net#Work BBDO, South Africa
Creative Directors: Graeme Jenner, Julian Watt
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June 12th, 2007 at 2:59 pm
[...] be better again, I just made a post on Apple’s simplicity on its iPod’s ads “Apple iPod Movies in your pocket campaign“, and from one of my subscribed feeds I was surprised to see Apple’s very own web [...]
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